America’s largest homebuilder, Clayton, just introduced a new tagline for their company. “Have it made.” In launching this new message, we created a one-of-a-kind display for their corporate office that incorporated the new slogan while providing a distinct visual nod to their core business: manufacturing and selling homes. Or, as they put it, “Opening Doors to a better life, one home at a time!”
This was no small task considering that this work of art was to be comprised of 15,000 keys. To add to the challenge, we only had a few weeks to acquire (cut) keys, engineer, fabricate and install. We immediately went heads down into figuring out exactly how to pull this idea off and get the job done.
Steve, our VP of Production, used some test materials and keys to determine the best way to align, overlap and fasten the keys to a board. After we had a workable method, we placed our enormous order for cut keys and started prepping the boards. Each board had a faint grid printed that each key would align to. Note: Special kudos to www.keycraze.com who hired in extra labor and worked around the clock to cut the teeth in each of these keys and help us meet our deadline.
Once the keys arrived, our team got together to make sure everyone knew how to properly fasten the keys to the boards. After 60+ hours of rotating team members stapling keys, we had four panels weighing in at around 80 pounds each.
Our team of installers then transported and covertly installed during evening hours in preparation for the official unveiling. After hanging the panels on the pre-installed rails, we fitted them together tightly and began covering the seams. We left off a row of keys along the height of each panel during the production phase to ease the alignment during installation. The final keys were added to the panels on site.
The final product is a sight to behold. 15,000 brass and nickel-plated keys shimmer in the light reminding all who pass by of part of their corporate mission. It is truly an impressive work of art.